Have you seen all those commercials trumpeting Le Vian’s “unique chocolate diamonds”?
The only problem is that brown diamonds are the most common and least valued for jewelry. (The most valuable are white and blue.) So, for centuries, brown diamonds were used only for industrial purposes. Then the Le Vian family decided on a creative marketing strategy. Instead of calling them ubiquitous and virtually useless brown chunks of compressed coal, they hyped them as “Chocolate Diamonds.” Everyone loves chocolate! And Le Vian family has been making a whole mine of money selling them!
Here’s how to turn your “shaft” into a mine. [Continue reading]