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Communicate to Change Lives: Biblical and Behaviorial Principles for Persuasive Communication
"I laughed, I gulped, and I learned as I read Jim's book. As a writer, speaker, and teacher of writing,
Jim knows what he is talking about. Best of all, he knows how to put the teaching at a level that we can easily
grasp and apply. Here's the book that will help you to change lives."
Roger Palms,
Writer, teacher, speaker, former editor of Decision Magazine

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Read about the
book and seminar by the same name

Read an excerpt: Using Psychological Appeals

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