Writers need to be building their “tribes” or fan bases through social networking. So, what’s the best time to post. Here’s what the surveys say:
Buffer
Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 pm to get the most shares to 3 pm to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.
Elle & Co.
The best days to publish on Facebook are Saturday and Sunday with the peak times being 1 pm on those days. These posts get 32% more engagement than workweek posts.
Fast Company
The best times to share on Facebook are 1–4 pm, and the peak time is Wednesdays at 3 pm. Overall, Fast Company says that the worst time to post is after 8 pm on weekends.
Huffington Post
Thursday and Friday are the best days to post on Facebook. Monday and Wednesday get the lowest engagement rates. Generally speaking, the best time to post on Facebook is between 1–3 pm and more broadly 9 am through 7 pm. In addition, Facebook use spikes by 10 percent on Fridays.
Kissmetrics
The best day to share on Facebook is Saturday, and shares tend to spike around noon and a little after 7 pm. The best time to post on Facebook other days is noon.
Patel
Early afternoon is the optimal time to post on Facebook. 1 pm will get you the most shares, while 3 pm will get you the most clicks. Anytime between 9 am–7 pm will always be better than content shared outside of that window.
Quick Sprout
The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”
SurePayroll
Wednesdays at 3 pm is the best day to post on Facebook. But on average, 1–4 pm had the highest click-throughs. The worst times are weekends before 8 am and after 8 pm.
While there is no consensus on day of the week, 1-3 pm consistently ranks the highest time period.
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If you found this helpful, please share on your social networks—between 1 and 3 pm!